What Works: Gender Equality by Design
Publication information:
Bohnet, Iris. What Works: Gender Equality by Design. Cambridge, MA: The Belknap Press of Harvard University Press, 2016.
Abstract
Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavioral design offers a new solution. Iris Bohnet shows that by de-biasing organizations instead of individuals, we can make smart changes that have big impacts--often at low cost and high speed.